128,000 freight executives — the senior decision-makers buying capacity and moving cargo across 214 different countries. Read the report and decide for yourself whether our audience is worth your budget.
The Loadstar reaches the senior decision-makers across the world's leading freight and logistics companies — including 2,291 newsletter subscribers at the Top 10 freight forwarders, 871 across the Top 10 maritime carriers, and 386 across the Top 10 air carriers. They come back deliberately, they stay engaged, and they sign off on deals.
These aren't impressions on a broad business audience. These are the decision-makers your sales team is out there trying to reach.
Three signals from the 2025 referral data show how the audience treats our content — not as casual reading, but as a reference tool inside active work:
Together, these three signals tell a single story: when freight professionals dig deeper, share inside their teams, or ask AI for context — The Loadstar is their first port of call.
Among readers who identified their seniority, 69.3% are Senior Management.
A total of 81% of our newsletter readers have been on the list for 2+ years and 41% have been with us 5 years or more.
On the website, 150,000+ unique visitors returned to The Loadstar multiple times in 2025. This is a habit, not a one-time discovery.
Our newsletter subscribers span 188 countries. The website reaches 214 countries. Top markets by reach:
| Rank | Country | % of website visitors |
|---|---|---|
| 1 | United States | 31.7% |
| 2 | United Kingdom | 10.5% |
| 3 | India | 6.2% |
| 4 | Germany | 5.1% |
| 5 | Singapore | 4.1% |
| 6 | Australia | 3.9% |
| 7 | Netherlands | 3.8% |
| 8 | Canada | 3.5% |
| 9 | France | 2.9% |
| 10 | China & Hong Kong | 2.6% |
Hong Kong + Mainland China combined.
Plus UAE, Spain, Italy, Brazil, Japan, Sweden, Poland, South Korea, South Africa and 190+ more markets.
The Loadstar reaches every link in the supply chain — from the cargo owner to the forwarder to the carrier to the port.
| Segment | Share |
|---|---|
| Logistics Service Providers (forwarders, 3PLs) | 47.7% |
| Shippers / BCOs (cargo owners) | 13.3% |
| Carriers (sea + air + general) | 11.4% |
| Business Service Providers | 3.7% |
| Ports, Airports & Infrastructure | 2.1% |
| Technology Providers | 2.0% |
Direct + Organic Search = 86.5% of sessions. The audience comes to The Loadstar deliberately — not via algorithmic distribution and not via paid acquisition.
| Channel | Sessions | Share |
|---|---|---|
| Direct (URL / bookmark) | 1,988,467 | 55.0% |
| Organic Search | 1,138,763 | 31.5% |
| Organic Social | 287,248 | 7.9% |
| Referral | 162,732 | 4.5% |
| 25,359 | 0.7% |
55% of our 2025 web traffic was Direct — readers typed in the URL or used a bookmark. Another 31.5% came via Google. All organic. 0% via paid acquisition.
Direct + Organic Search = 86.5% of sessions. This is a brand-strength signal you can't manufacture or buy elsewhere.
LinkedIn is our #3 traffic source after direct and Google, driving 262,220 sessions in 2025 (7.2% of all traffic).
The topline numbers that keep our customers coming back year-after-year.
| Metric | Value | What it counts |
|---|---|---|
| Unique visitors | 507,796 | Distinct readers across the year |
| Sessions | 3,618,384 | Distinct visits |
| Pageviews | 10,426,037 | Page impressions — relevant for display ad pricing |
| Avg session | 2 min 5 sec | Engagement signal |
| Returning visitors | ~150,000 | Came back at least once across 2025 |
We lead with high-impact, custom solutions designed around your brand — specialising in bespoke market reports, interactive webinars and dedicated podcast episodes. To complement these tailored projects, we also offer a full range of core advertising channels: display advertising, email sponsorship, sponsored content and dedicated sends.
Get in touch today so we can identify the right approach for your needs.
Or get in touch via theloadstar.com/advertise